STRATEGY IS PURPOSEFUL CHOICE to FACILITATE A MEANINGFUL OUTPUT
So let’s start from the output.
I helped design a streaming platform, an environmental fund, a virtual interior decorator, a sandwich, a single billboard for the last store of a bankrupt chain, a digital hair salon, an in-store video game to make waiting fun, and taught an Oscar winner how to make Italian coffee.
These ideas solved business problems and generated growth. Occasionally they won awards, like The Cannes’ Grand Prix for Sustainability, the D&AD White Pencil or Design Campaign of The Year. Not humanity saving, but it’s nice to be acknowledged.
I also invest in and advise companies focused on innovation, and collect vintage Jamaican 7” (those with the dub version on the b-side, for the music geeks).
Ultimately I'm a strategist with multicultural background, who has worked on four continents and across cultures, to help ambitious brands design innovative experiences.
Find me on LinkedIn, on Discord, subscribe to my Substack, or at the links below. Just make sure you reach out, and let’s chat.